CRM & Acquisition Manager - SMART ADSERVER - New York, NY

Multi-screen and multi-channel advertising is so complicated. Smart AdServer makes it easy !

Smart AdServer is an innovative software editor created in 2001 that aims to revolutionize the Advertising Industry by giving customers all the tools to take full control of their online advertising business.

The company can rely on its dream team of 160 employees in 10 countries driven by the same values: Ambition, Passion, Determination, Camaraderie, Quality-driven, Entrepreneurship.

Today, Smart AdServer it’s :
160 talents

10 offices worldwide (France, Spain, Germany, Poland, United States, Brazil, Argentina, Mexico)

More than 600 customers

The job :
As a member of our marketing team (6 people) and reporting to the CMO, your role is to define and set up the on-line acquisition strategy and contribute to the international growth of Smart AdServer.

You’ll be involved in the followings:
Acquisition: set-up projects to define acquisition approaches (SEM, SEO, Retargeting, Display…)

CRM: organize and operate databases management through our CRM to generate leads. Manage newsletters campaigns.

Performance: Follow performance for these different acquisition and CRM levers. Define KPI to evaluate efficiency of campaigns and marketing tools.

Benchmark: Propose recommendations and corrective measures to optimize lead generation.

Requirements

Graduated from a Bachelor / Master Degrees in Business or Marketing with a minimum of 3-5 years’ experience in on-line marketing acquisition.

You have good knowledge of analytics and acquisition tools (Adwords), CRM solutions (Salesforce), Emailing dispatch solutions.

But overall :
You have fantastic communication skills especially with various teams (development, product…)

You are driven by digital marketing challenges

You pay high attention to ROI

You have a high level of team spirit and good mood

You demonstrate curiosity, creativity and the desire to become an expert in your industry