Associate Media Director - GroupM - Portland, OR

Your role will be to lead the immediate growth campaigns for Internet.org and long term vision of how we interact within the media landscape.

You’ll have to manage the day to day relationship with our clients, the creative teams (internal at Facebook, external, etc.), collaborate closely with our local teams around the world, drive innovation, new thinking, setup new process, tools, reporting and to lead the Internet.org MS Portland team.

You will not be dealing directly with vendors, negotiations, etc. but instead guiding & leading the local teams on campaign strategy and execution. Potential Mindshare offices you’ll be in contact with: Miami/Brazil, Mexico, Columbia, Argentina, Turkey, Morocco, Egypt, Nigeria, Kenya, Angola, Uganda, Mozambique, South Africa, Pakistan, India, Sri Lanka, Bangladesh, Indonesia, Thailand, Malaysia, Philippines

Your focus will be on delivering the best every day, on ensuring 100% client satisfaction and best in class media thinking.

The Person

Ultimately, we need someone who has robust, cross-channel media experience, intermingled with account management experience. One who gets how communications planning and media work together and wants to revolutionize the way we operate as a team.

We need somebody who can lead a team, collaborate with partners, who can set the vision for a client, who’s cross-channel fluent. Internet.org primarily functions in low socioeconomic areas and regions around the world. Digital media may be part of the mix but the broader expertise should be around “traditional” media such as local radio, OOH, etc.

The person we hire will have to be a ‘self starter’. This team structure is brand new, so you’ll have to be someone who can drive a vision and be independent. Innovation, efficiency, & problem solving is something which needs to be front and center of your day to day. We work on a quick-moving client activating media in some of the most difficult places around the world so that needs to be something you’re OK with.

Manage the account like clockwork, know the detail and be able to dream big.

Principal accountabilities:
1. Account management

• Lead the Internet.org team and day to day client interaction

2. Planning

• Influence the briefing approach by providing innovative media thinking/insights in the campaign development process.


• Work with local teams to research and paint best picture of local media landscape, specifically against the “unconnected” audience


• Lead development of global Internet.org media playbook, assisting in the conversion of idea to execution from global campaign creation to new territory planning.


• Support, develop, review, elevate and present local markets plans to global clients.


• Prepare campaign report document identifying key actionable learning.

3. Media Innovation

• Lead the identification of innovative targeting capabilities against the unconnected.


• Attend, Participate and lead briefing, brainstorms, ideation sessions.


• Work closely with agency partners (creative or media, global or local) to bring innovation to life.

4. Territory management

• Brief territories on upcoming campaigns


• Develop and evaluate proposed plans from territory teams.


• Package and present local plans to the global team.


• Support the local campaign implementation.


• Heavy travel to markets as needed for briefing/kick-offs


• Ability to find time-zone middle ground for ongoing connection with local team

5. Operations

• Create a set of tools for the team to operate (templates, call, emails…)


• Support local planning efforts

6. Relationships

• Continuing to develop close relationships with senior clients, our colleagues at other agencies and potential media partners.


• Potential travel to SFO on a weekly basis

7. Team/Network management

• Develop and nurture a local team of 2+ individuals, manage their career path, development plans, support their day to day challenges and show them the way to grow in their role


• Mentor all members of the network/office regardless of function


• Provide training and development in the area of innovation, planning and buying.


• Continually scout for strong talent who could become a potential team member

Key competencies:

• Curious and connected: Expose the team to new thinking on an ongoing basis


• Inventive: Foster a creative environment. Create stimulus for people to think differently and challenge others to look at opportunities in fresh ways.


• Build Relationships: Maintains a regular contact base with the markets, clients, media and relevant partners. Actively seeks opportunities to mobilise our network.


• Open and collaborative: Develops monthly/periodic forums for sharing with other teams/markets. Lobbies internally to ensure appropriate action.


• Initiative and Drive: Acts as a role model for proactivity, tenacity and decisive action by consistently driving improvements in performance and organisational effectiveness.


• Challenge: Takes entrepreneurial calculated risks, isolates opportunities on a monthly/periodic basis, acts on these opportunities by mobilising the team.


• Drive personal results: Provides clarity about individual roles and how they contribute to the overall team strategy. Ensures KPI’s and descriptions in place. Monitors in real-time with a more formal check-in on a quarterly basis.

Key skills & knowledge:

• Media knowledge: The role requires depth and breadth in understanding the Global media industry.


• General Skills: Excellence in communication, presentation and lateral thinking. Advanced use of IT software (MS Office & Apple keynote)


• Detailed skills: Excellent analytical, written and numerical skills.


• Creativity and innovation: Develops innovative solutions to marketing challenges


• International: Tier 2/3 market activations only, position requires knowledge of international media

Mindshare is an EEO/AA Employer, M/F/D/V