Digital Marketing Manager - Contract - The Wine Group - Livermore, CA

JOB SUMMARY:
The Wine Group (TWG) is seeking a Digital Marketing Manager contractor, reporting to the Senior Director of Channel Marketing. This is a contract position responsible for building TWG’s digital marketing center of excellence, driving the strategic direction of digital marketing initiatives, and consulting with the brand marketing teams on their digital marketing needs.

DIGITAL MARKETING MANAGER, THE WINE GROUP:
This person will thrive in a culture that is creative, brand-savvy, entrepreneurial, fast-paced, solutions focused, team oriented, zealously cost conscious, and fun. S/he will be a creative and results-driven innovator, with strong competencies in digital technologies and trends, consumer engagement and measurement, and route to market strategy.

The ideal profile:
This is a specialized role within The Wine Group marketing. The Digital Marketing Manager will oversee all aspects of digital marketing, including website/content marketing, brand search optimization, social platforms, mobile and other emerging technologies.

The ideal candidate will have a unique combination of best-in-class skill, competence and confidence (a) as a digital marketing leader with the ability to develop a blueprint for a competitive, forward-thinking digital strategy, (b) as an internal consultant with the ability to pitch and sell-in recommendations to brand teams and management, and (c) as a technical expert with the ability to both communicate technically with IT and translate technical data to insights for the brand teams and management. More specifically, the ideal profile is as follows:

• Strategic Digital Marketing Leader: Skilled digital marketer who is comfortable operating in a non-traditional, fast paced environment. Someone who is competent assessing industry and brand opportunities and developing a strategic approach to fit these opportunities. Effectively works side-by-side with marketing, IT, agencies and other cross-functional partners to develop digital marketing plans and programs that support brand objectives, while engaging consumers and exciting the trade. Has experience with consumer insights, digital technologies and digital analytics.


• Entrepreneurial Track Record and Competitive Drive: Proven success in an entrepreneurial venture, including an appreciation for an environment of resource limitations, cost control, prudent risk taking and limitless creativity. Ability to manage ambiguity and multiple priorities at once.


• Efficient Project Leader: Effective in managing teams and guiding projects through the system. Conveys a sense of urgency throughout project lifecycle and holds team accountable for execution. Strong written and verbal communication skills along with the ability to listen and understand different perspectives.

Responsibilities include the following:

• Evaluate organizational and brand performance in digital marketing, and analyze competitive landscape of alcohol beverage/wine digital engagement.


• Define digital opportunity and recommend strategic approach, resource needs and potential execution partners.


• Identify, vet and manage digital and social media agencies and vendors. Facilitate alignment of brands, IT and agencies.


• Maximize impact and investment in digital marketing and social media. Develop guardrails for investment and level of engagement by brand.


• Define digital KPIs with brand marketing. Measure and monitor digital engagement.


• Coordinate with IT on backend infrastructure and maintenance, including website domain management, social media platforms, SEM/SEO, CRM, etc.


• Function as internal consultant and partner/service provider to marketing team. Ensure digital initiatives support brand and business objectives.


• Educate brand marketing and key stakeholders on emerging trends and technologies in digital.

Core competencies include the following:

• Leadership and Drive: Collaborative team leader with high motivation and strong desire to achieve in a demanding environment. Sets dramatic goals and aggressive schedules for improvement. Conveys a sense of urgency, and drives issues to closure. A team builder who inspires, coaches, develops and leads from the trenches and by example. Holds oneself and others accountable for achieving high levels of performance and responsiveness. Attracts, retains and develops strong talent.


• Intellectual Curiosity: Connects “the dots” quickly and perceptively. Problem solves without a road map. Fascinated by emerging consumer trends and design. Enjoys challenging conventional wisdom.


• Communication Skills: Translates data into focused insights. Highly articulate. Excellent verbal and written communication skills; operates equally effectively in formal and informal settings and internally and externally. Well-honed influencing skills; courage to confidently express an independent point of view.


• Cultural Astuteness and Flexibility: Is pragmatic, adaptable and focused in a fast-paced environment. Adapts strategies and approach as new information and circumstances arise. Is resilient in the face of challenging obstacles.


• Energy: Has a very high capacity for work. Shows passion, energy/endurance, intensity and excitement. Is outcome/results focused and drives issues to closure. Resourceful and innovative (scrappy); always pushing to find new and better ways of working.

This job description reflects management’s assignment of essential functions; it does not restrict the tasks management needs to be accomplished.

Qualifications:

• Minimum 5 years digital marketing and/or CPG brand management experience from an “academy” CPG company or marketing agency. MBA preferred.


• Experience driving digital strategy, marketing and analytics.


• Wine or spirits category experience a big positive.


• Digital strategy, marketing and analytics experience. Significant piece of job requirement is developing digital marketing center of excellence.


• Solid understanding of web technologies (including HTML, CSS), CMS (including WordPress), web analytics (including Google Analytics, Hootsuite), and CRM (such as Marketo or MS Dynamics).


• Intermediate level MS Office (including Word, Excel, Access and Powerpoint).

Physical Demands:

• Ability to travel frequently between home office, corporate office and vendor/agency sites


• Position located in and requires travel within the San Francisco Bay Area.