Senior Director, Product Marketing - Olapic - New York, NY

Olapic is the premier social photo crowdsourcing service providing brands and publishers with tools to engage their audience and support a strong community built on photo and video sharing. Olapic helps companies grow by leveraging the power of data from multiple photo-sharing sites such as Facebook, Twitter, Instagram, and more.

We are looking for a seasoned product marketing professional – director or senior director level – to lead product commercialization and marketing. Title and remuneration will be commensurate with experience.

What you’ll be doing:
Define the Market Requirements for all new features, upgrades to existing features, and so forth.

Work with business leaders to determine a build/buy/partner strategy against each new feature

Work closely with Sales and Account to prioritize feature requests

Work closely with Product Management on product roadmap and strategy

Lead monthly meetings to review feature requests and prioritize

Run beta programs

Define value proposition of products and features, define benefits-driven messaging and positioning, as well as creative go-to-market (GTM) strategies.

Build product launch plans that are fully synced with business & revenue goals and align with revenue generation targets.

Produce customer-facing content including webinars, data sheets, solution guides, demo videos and more for all funnel stages by working with our creative team.

Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and cheat sheets.

Work with Sales to assist them through the sales cycle, evangelizing our products with top brands.

Work closely with cross-functional marketing teams to execute GTM and drive the business & product marketing strategy.

Track, measure and report against objectives.

What we’re looking for:
At least 8-10 years’ experience in product marketing (or equivalent), ideally working with SaaS products.

8-10+ years’ experience in enterprise software with a deep understanding of IT and marketing organizations.

Ability to engage with marketing and business leaders.

Bachelor’s degree required

Minimum of 3-5 years’ experience in product management for a SaaS based platform

A strong understanding of ecommerce and digital marketing

Ability to break down complex concepts into manageable topics

Ability to present to audiences with varying levels of technical familiarity

Ability to articulate technical concepts, how they map to product features, and how the features can solve client business problems to both technical and non-technical end users

Possession of excellent communication skills, as the ability to listen, communicate verbally and through written documentation

Experience creating documentation and marketing materials.

At Olapic we take care of our employees. We provide competitive salaries, stock options, and a variety of benefits including full medical, dental, and vision coverage, an FSA, 401K plan and pre-tax commuter benefits. Perks include catered lunches, fully stocked pantries and great gear to help you get your job done. We pride ourselves on company get togethers, which reinforces our culture of collaboration and connectivity. Most of us are located in our NYC headquarters, but we’ve got a pretty stellar team in Argentina and London as well!