College Marketing Representative (Paid) - The Orchard - San Francisco, CA

As a paid part-time employee for The Orchard, you’ll be an advocate for artists that The Orchard distributes through implementing digital and in-person marketing strategies. You’ll act professionally, courteously and respectfully while you promote 2-4 artists per month in your college town and on campus, as well as one-off promotions as they arise. You’ll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. and your focus will be on new releases and tour support of an array of artists covering a wide range of genres.

Desired start date: January 12, 2016

Responsibilities:
Create and drive awareness of our artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, campus groups, greek organizations, college newspaper and local sites/rags to exploit all opportunities for exposure such as reviews, radio plays and interviews.

Create and maintain a local Twitter, Facebook, and Instagram account that promotes the artists you’ll be working with, utilizing digital assets that are supplied to you.

Research & attend local and campus events that will best facilitate the promotion of our artists.

Research appropriate online sites, forums, networks for the target market for each artist.

Perform stock checks in local record stores.

Hang posters at record stores, lifestyle shops and on campus.

Attend competitive shows to hand out schwag.

Attend our artists shows to hand out promotional tools and get feedback.

Write a detailed report on your marketing & promotions accomplishments every 2 weeks, submitting photos of your physical marketing efforts.

Maintain a local hit-list that contains contact information for key influencers, businesses, campus organizations, radio stations, etc. that you work with during your time as a College Marketing Representative.

Requirements:
Must be currently enrolled in a 4 year university with a minimum of 2 semesters left in San Francisco.

Must be able to manage your own hours and be accountable for the work assigned to you.

Availability of at least 10 hours a week

A love of music and an understanding of how your peers discover and consume music

A deep interest in the music business & marketing

An active presence on Facebook, Twitter, Instagram – YouTube a plus

Well-written and well-spoken

Friendly, polite, persuasive and determined

Transportation

A digital camera

Flexible scheduling for conference calls and tour coverage

Perks:
You will gain real world music industry experience that will be a great addition to your resume.

An opportunity to express your creativity in your concert/album reviews, as well as while brainstorming promotional ideas for various artists.

Access to inside information that will improve your marketing outreach

Free ticket(s) into our artists’ shows & possible meet and greet passes

Build valuable relationships within your local music industry

+ many more!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

About The Orchard®

The Orchard is an independent music and video distribution company that provides an innovative and comprehensive sales and marketing platform for content owners. With our industry-leading technology and operations, we partner with companies of all sizes to make their music and videos available across hundreds of digital and mobile outlets around the world, and physical retailers too. We work with our clients to maximize their revenue, and provide them with the latest and greatest digital marketing tools and sophisticated sales analytics to help them run their businesses efficiently and effectively.

The Orchard was founded in 1997 in New York City to foster independence and creativity in the music industry. Our headquarters are in New York and London, with operations in more than 25 markets around the world, including France, Spain, Germany, Mexico, Argentina, India, Australia and more. At The Orchard, the focus is to provide a comfortable, social and engaging environment to encourage productivity, creativity and personal/business relationships. From monthly potlucks and game nights to company kickball teams and other staff perks, our employees like what they do and where they do it.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.