Communications Strategy Lead - CocaCola - Atlanta, GA

Position Overview:
About The Coca-Cola Company

Everyone knows Coca-Cola. It’s the best-known product in the world. We’ve been making it since 1886 and it still tastes the same.

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world’s top five non-alcoholic sparkling drinks (Coke, Coke light, Sprite and Fanta) and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Altogether, that adds up to more than 1.9 billion drinks around the globe every day.

Global Business Services (GBS)

GBS, The Coca-Cola Company’s Global Business Services, is a multi-functional internal shared-services provider for a wide range of transactional services across all Coca-Cola business units within functional areas such as: Finance, Procurement, Human Resources, Change Practice, Workplace, Operational Excellence, Data Governance, User Experience & Content, Controls & Compliance, and Creative Business Solutions. Our GBS main locations are Warsaw (Poland), Drogheda (Ireland), Buenos Aires (Argentina), San José (Costa Rica), Manila (Philippines), and Atlanta (Georgia, USA).

With a highly capable and diverse team of currently approximately 1200 associates, we are providing services to our business units in the Americas, Europe, Eurasia & Africa, and Asia Pacific. On top of that we deliver a number of select services to Coca-Cola operations across the globe. In our focus to drive productivity for the world’s largest beverage company, we use the latest Cloud based technology in our GBS Hubs.

We offer our associates:
The Coca-Cola Company’s extraordinary heritage, our leading brands and the global scale of what we do.

The challenge of meaningful work – our unique global system offers constant opportunities to develop world-class skills and a truly international career.

A unique culture where people do what they love and live their values.

The kind of competitive compensation you would expect from a world leader.

At The Coca-Cola Company, our people have their own formula for turning passion into action. Together, that’s how we push the world’s greatest brands to new heights. What’s your secret formula?

Communications Strategy Lead based in Atlanta, GA

Position Overview

As Communications Strategy Lead you will be a communications leader in the organization, responsible for establishing and executing innovative, effective communications and engagement strategies that support both GBS baseline communications routines, vehicles and messaging (e.g. quarterly town hall events, monthly e-newsletters, and internal site content).

In this role you will be responsible for direct people leadership of Communications Specialists (including development and coaching) who partner with the Change Execution Specialists and Change Leads to support communications needs emerging from client change management initiatives.

You will design repeatable, scalable communications and engagement solutions that serve as a model for other partner functions who don’t have the same resourcing as this practice. In addition, you will manage the planning and resourcing of communications talent to deliver priority communications plans tied to baseline needs and change initiatives as agreed in the annual business planning process.

Key Responsibilities

Partner with GBS President and Director, GBS Strategy, Change and Communications to articulate messaging tied to GBS organization’s vision/mission (our GBS Promise), our strategic and annual business plan, key initiatives and the GBS capabilities to drive competitive advantage.

Build innovative and effective communications and engagement strategies that inform, involve and excite all GBS associates, clients and partners.

Work with Communications Specialists and Capability Deployment Lead to manage plans for all communications (baseline, one-time periodic and tactical communications tied to change initiatives).

H elp prepare and finalize core messages to ensure the use of appropriate language in communicating with all audiences in order to drive understanding, support and maintain consistency and accuracy of communications.

Create appropriate communications materials (e.g. town halls, presentations, written communications newsletter and site content, FAQs, talking points, emails, video scripts) for all audiences.

Distribute communications to key audiences using various methods (e.g., webcasts, videoconferences, internet/intranet channels, subscription email blast services) in order to reach key constituencies.

Consolidate and scales all creative development and execution (visual identities, design, materials development such as video, presentations, logos, print, website content) to the Coca-Cola Studios Creative Lead to help focus Communications Specialists on message development and written communications.

Establish management routines, vehicles, performance and development plans for Execution Specialists, develops and leads roadmap of activities to accomplish baseline communications across GBS

Liaise with Corporate Communications partners (PAC) to support and align with Company-wide initiatives and messaging to ensure strong connection to Company priorities and business activities.

Serve as external media connection to Public Affairs partners in cases of GBS changes, announcements and communications that may spark media interest of coverage, as well ensuring GBS external presentations across all lines of business are consistent with external media and communications guidelines.

As part of Global Change Practice leadership team, help lead Global Change Practice routines, processes and activities, build community and visibly demonstrate change leadership capability.

What you can expect

Being part of a leadership team in a role with global impact in which you can add real value for one of the world’s most successful companies.

Working with a truly international group of stakeholders and peers.

Being part of a growing global organization that is striving to get better every day.

A great place to work with authentic, driven and creative people.

What you need to be successful

As you will work across all geographies of GBS and business teams and environments, being multi-lingual will be a plus but is not mandatory. You will, however, profit from cultural sensitivity and an open mindset .

In this role you will lead a team of Communications Specialists and interpret the GBS vision and mission in creative, meaningful ways that ultimately move GBS associates from understanding to ownership. Therefore, effective communications and engagement routines will need to be created and evolve over time reflecting specific audiences, history, cultural context, organization and individual leadership styles. Furthermore, a strong alignment between the Coca-Cola Connect team, Coca-Cola Studios creative staff, GBS leadership team and PAC partners will be required.

As Communications Strategy Lead you will develop specific, relevant and understandable communications and engagement activities that will resonate with a broad range of GBS and client stakeholders from senior executives to line employees in different locations around the world. So you will need the capability to build effective, scalable and repeatable communications strategies for use in direct, targeted, tactical communications emerging from change initiatives from the Change Lead and Change Execution Specialists that will be executed by the Communications Specialists.

If on top of all of that you are a strong influencer and decision-maker and have a good sense for making choices about most effective communications and engagement routines and vehicles, adopting strategies that are informed by industry best practices , you’re just the one we’re looking for.

Education : Bachelor´s Degree mandatory, Master´s Degree preferred.

Related Work Experience: This role requires a minimum of 7-10 years deep experience in designing and delivering communications in a global environment, in consulting and in enterprise-wide communications.

Functional Skills

Active membership in industry organizations (e.g. IABC International Association of Business Communicators or PRSA) helpful

Inspirational Leadership, Influencing, Balancing immediate and short term needs, delivers results, strategic communications and visioning, business development

Strong communications, storytelling and engagement skills paired with the ability to develop similar capability into Communications Specialists.

Multi-lingual skills will be a plus but are not mandatory.

Leadership Behaviors

Drive Innovation

Collaborate with System, Customers, and Other Stakeholders

Act Like An Owner

Inspire Others

Develop Self and Others

That sounds appealing? Then start now – TASTE THE FEELING . Please submit your application (CV and Cover Letter) in English.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.