MARKETING COORDINATOR - GLOBAL SOCCER - Topps - New York, NY

Headquartered in New York, NY, The Topps Company is a leading creator and marketer of sports and entertainment products and distinctive confections. Topps’ North America Sports and Entertainment division produces trading cards, sticker album collections, and collectible games related to iconic global brands such as Major League Baseball, National Football League, Major League Soccer, Star Wars, English Premiere League, Bundesliga, UEFA Champions League, and World Wrestling Entertainment. The company has also expanded its portfolio of products to include digital trading cards. Topps Digital Apps produces, develops and operates mobile applications that give you access to an exclusive digital card collection at your fingertips that are sold via the Apple and Google app stores under the brand names BUNT, HUDDLE, KICK, and Star Wars Card Trader. Topps’ confectionery brands, which are marketed under its Bazooka Candy Brands division, include Bazooka bubble gum, Ring Pop, Push Pop, Baby Bottle Pop, and Juicy Drop Pop confectionery items.

The Topps Company was founded in 1938 as Topps Chewing Gum, and in its early years produced a popular penny “Topps Gum” from a factory in Brooklyn, NY. After World War II, the company developed Bazooka Bubble Gum, and in 1950, added trading cards to its product line. Baseball cards appeared in 1951 and quickly became a vital part of pop culture, a tradition that continues to this day.

Topps was acquired in October of 2007 by Madison Dearborn Partners, a private equity group, and The Tornante Company, an investment company owned by Michael Eisner, former CEO of Disney. Although headquartered in New York City, Topps maintains offices in nine countries including the United Kingdom, Germany, Italy, India, Brazil and Argentina. The new ownership of the company has made significant infrastructure, business and cultural advancements.

For additional information please visit: www.topps.com

Responsibilities:
Topps, with a brand portfolio including: Major League Baseball, Star Wars, WWE, Champions League, English Premier League, UFC, Garbage Pail Kids, Major League Soccer, Mars Attacks and Mysticons is seeking a Marketing Coordinator to spearhead growth initiatives for our New York City headquarters. Proactive, high-energy, partner-focused influencers with excellent communication and relationship building skills and passion for global soccer will be particularly attracted to this challenging and rewarding position.

WHAT WE ARE LOOKING FOR

Global soccer expert or fan who is passionate about becoming one

Exceptional communication, interpersonal and relationship building skills enabling you to meaningfully connect with highly diverse audiences which are extremely passionate about their sport, hobby and lifestyle.

Youth soccer league and/or tournament knowledge a huge plus

Entrepreneurial spirt that shines through projects and the flexibility, stamina and drive to thrive in a fast-paced entrepreneurial environment

Creative, grass roots marketer who can ideate, galvanize ideas of others, see opportunities in both traditional and unusual places and bring them to life

WHAT YOU WILL BE DOING

Assist in ideating, developing, presenting and executing business-building programs and promotions through building relationships and comprehensively understanding, consumers, customers, partners and the value Topps brings to each audience

Act as a brand ambassador to all audiences while running product demos, planning and managing events and product promotion opportunities to drive awareness and excitement

Partner with Sales in identifying and securing new distribution opportunities and marketing placement programs

Coordinate promotional activities with teams and partners within budget including creation and procurement of promotional materials and performance evaluation

Leverage understanding and potential of social media to drive and amplify programs

Collaborate extensively with other Topps divisions including Digital and International to share ideas, insights, best practices, competitive activity and leverage joint marketing programs

Qualifications:
WHAT YOU HAVE

1-3 years marketing, event management, PR, sales, project management experience required

Bachelor’s degree or equivalent, marketing a plus

Strong sense of urgency with proven ability to multi-task, manage cross-functional team collaboration and effectively prioritize multiple projects required

Outstanding attention to detail, analytic skills and organizational skills required

Willingness and ability to travel

Strong computer skills (Excel, Word and PowerPoint) required

Passion for and experience with sports and/or kids entertainment a big plus

Understanding of hobby, fan and/or gaming community dynamics a big plus

Passionate, energetic business style required